About Us
About us
At Celestial Corporation, we are dedicated to empowering businesses and professionals through our comprehensive training and consulting services. Our expertise spans across key areas essential for modern business success, including Facebook Marketing, LinkedIn Marketing, AI Chat Technology, Corporate Tax, and Accounting.
Our team of industry experts brings a wealth of knowledge and practical experience, ensuring that our clients receive the most relevant and actionable insights. We offer tailored courses designed to meet the unique needs of each organization and individual, helping them stay ahead in a competitive landscape.
Our Core Offerings:
- Facebook Marketing Course: Master the art of social media marketing to boost your brand’s online presence and engagement.
- LinkedIn Marketing Course: Learn how to leverage LinkedIn for professional networking, lead generation, and business growth.
- AI Chat Technology Course: Explore the latest advancements in AI chat technology and how to implement them effectively in your business.
- Corporate Tax Course: Gain a deep understanding of corporate tax regulations and strategies to optimize your financial planning.
- Accounting Course: Enhance your accounting skills with practical knowledge and techniques for accurate financial management.
At Celestial Corporation, our mission is to provide high-quality training that drives performance and fosters growth. Partner with us to unlock your full potential and achieve sustainable success.
Professional Training
Facebook & Instagram Marketing Course
Facebook and Instagram Marketing Course Outline
Module 1: Introduction to Social Media Marketing
- Overview of Social Media Marketing
- Definition and Importance
- Current Trends and Statistics
- Understanding the Social Media Landscape
- Facebook and Instagram in Social Media Marketing
- History and Evolution
- User Demographics
- Key Differences and Synergies
Module 2: Setting Up for Success
- Creating and Optimizing Profiles
- Setting Up Business Pages
- Profile and Bio Optimization
- Branding and Consistency
- Understanding Algorithms
- How Facebook and Instagram Algorithms Work
- Factors Influencing Post Visibility
Module 3: Content Strategy
- Content Planning and Creation
- Types of Content (Posts, Stories, Reels, IGTV)
- Content Calendar Creation
- Visual and Written Content Best Practices
- Engagement and Community Building
- Strategies to Increase Engagement
- Building and Nurturing an Online Community
- User-Generated Content
Module 4: Advertising on Facebook and Instagram
- Introduction to Social Media Advertising
- Organic vs. Paid Reach
- Overview of Ad Formats
- Creating Effective Ad Campaigns
- Setting Objectives
- Audience Targeting
- Ad Creation Tools and Techniques
- Ad Management and Optimization
- Using Facebook Ads Manager
- A/B Testing and Analytics
- Budgeting and Bid Strategies
Module 5: Advanced Techniques and Tools
- Advanced Targeting Techniques
- Custom Audiences
- Lookalike Audiences
- Retargeting Strategies
- Instagram Shopping and Facebook Shops
- Setting Up Instagram Shopping
- Utilizing Facebook Shops
- Integrating E-Commerce Platforms
- Influencer Marketing
- Identifying and Collaborating with Influencers
- Measuring Influencer Campaign Success
Module 6: Analytics and Reporting
- Understanding Analytics
- Key Metrics and KPIs
- Facebook Insights and Instagram Insights
- Measuring ROI
- Calculating Return on Investment
- Reporting Techniques and Tools
- Adapting Strategies Based on Data
- Analyzing Performance
- Adjusting Campaigns for Better Results
Module 7: Best Practices and Future Trends
- Staying Compliant
- Facebook and Instagram Policies
- Ethical Considerations
- Emerging Trends and Future of Social Media Marketing
- AI and Automation
- Augmented Reality (AR) and Virtual Reality (VR)
- Evolving User Behaviors
- Case Studies and Real-World Examples
- Successful Campaigns Analysis
- Lessons Learned from Industry Leaders
Module 8: Hands-On Workshop and Capstone Project
- Practical Application
- Hands-On Activities
- Real-Time Campaign Creation
- Capstone Project
- Developing a Comprehensive Marketing Plan
- Presenting and Critiquing Plans
Additional Resources
- Supplementary Reading Material
- Access to Online Communities and Support Groups
- Continuous Learning Opportunities and Webinars
This outline provides a comprehensive framework for a Facebook and Instagram Marketing course, ensuring that participants gain both theoretical knowledge and practical skills necessary to excel in social media marketing.
Linked in Marketing Course
LinkedIn Marketing Course Outline
Module 1: Introduction to LinkedIn Marketing
- **Overview of LinkedIn Marketing**
- Importance of LinkedIn in B2B Marketing
- Key Statistics and Trends
- LinkedIn’s Unique Value Proposition
- **Understanding the LinkedIn Ecosystem**
- User Demographics and Behaviors
- LinkedIn Features and Tools
- Differences Between LinkedIn and Other Social Media Platforms
Module 2: Profile and Company Page Optimization
- **Creating a Professional LinkedIn Profile**
- Crafting an Engaging Headline and Summary
- Professional Experience and Skills
- Profile Picture and Background Image Best Practices
- **Optimizing Your Company Page**
- Setting Up a LinkedIn Company Page
- Page Branding and Messaging
- Showcasing Products and Services
Module 3: Content Strategy and Development
- **Content Planning and Creation**
- Types of Content on LinkedIn (Articles, Posts, Videos)
- Creating a Content Calendar
- Best Practices for Visual and Written Content
- **Engagement and Interaction**
- Strategies to Increase Engagement
- Responding to Comments and Messages
- Utilizing LinkedIn Groups for Networking
Module 4: LinkedIn Advertising
- **Introduction to LinkedIn Ads**
- Overview of LinkedIn Ad Formats
- Organic vs. Paid Reach
- **Creating and Managing Ad Campaigns**
- Setting Campaign Objectives
- Audience Targeting and Segmentation
- Ad Creation and Design Tips
- **Ad Performance and Optimization**
- Using LinkedIn Campaign Manager
- Analyzing Ad Performance
- Budgeting and Bidding Strategies
Module 5: Advanced LinkedIn Marketing Techniques
- **LinkedIn Sales Navigator**
- Overview and Benefits
- Using Sales Navigator for Lead Generation
- Advanced Search Techniques
- **Lead Generation and Nurturing**
- LinkedIn Lead Gen Forms
- Building and Managing a Lead Funnel
- Nurturing Leads Through Content and Engagement
- **Employee Advocacy**
- Leveraging Employee Networks
- Creating an Employee Advocacy Program
- Measuring the Impact of Employee Advocacy
Module 6: Analytics and Reporting
- **Understanding LinkedIn Analytics**
- Key Metrics and KPIs
- Using LinkedIn Analytics Tools
- **Measuring Campaign Success**
- Calculating ROI
- Reporting Techniques and Best Practices
- **Data-Driven Strategy Adjustment**
- Analyzing Campaign Data
- Adjusting Strategies for Improved Performance
Module 7: Best Practices and Future Trends
- **Staying Compliant and Ethical**
- LinkedIn Policies and Guidelines
- Ethical Considerations in LinkedIn Marketing
- **Emerging Trends in LinkedIn Marketing**
- AI and Automation in LinkedIn Marketing
- Video Content and Live Streaming
- The Future of LinkedIn and Social Selling
- **Case Studies and Real-World Applications**
- Successful LinkedIn Campaigns Analysis
- Lessons from Industry Leaders
Module 8: Hands-On Workshop and Capstone Project
- **Practical Application**
- Hands-On Activities and Exercises
- Real-Time Campaign Creation
- **Capstone Project**
- Developing a Comprehensive LinkedIn Marketing Plan
- Presenting and Critiquing Plans
Additional Resources
- **Supplementary Reading Material**
- **Access to Online Communities and Support Groups**
- **Continuous Learning Opportunities and Webinars**
This outline provides a structured and comprehensive framework for a LinkedIn Marketing course, designed to equip participants with the necessary skills and knowledge to effectively market on LinkedIn.
Website Creation Course using WIX
Creating a Website Using Wix Course Outline
Module 1: Introduction to Wix
- **Overview of Wix**
- What is Wix?
- Features and Benefits
- Comparing Wix with Other Website Builders
- **Understanding the Wix Interface**
- Navigating the Wix Dashboard
- Overview of Wix Editor and ADI (Artificial Design Intelligence)
- Key Tools and Features
Module 2: Planning Your Website
- **Defining Your Website's Purpose**
- Identifying Goals and Objectives
- Target Audience Analysis
- **Site Structure and Content Planning**
- Creating a Sitemap
- Planning Website Content
- Basic SEO Considerations
Module 3: Getting Started with Wix
- **Creating a Wix Account**
- Setting Up Your Account
- Choosing a Subscription Plan
- **Choosing and Customizing a Template**
- Exploring Wix Templates
- Selecting the Right Template for Your Site
- Customizing Templates to Fit Your Brand
Module 4: Building Your Website
- **Using the Wix Editor**
- Introduction to Wix Editor
- Drag-and-Drop Functionality
- Adding and Editing Text, Images, and Videos
- **Design and Layout**
- Using Wix Design Tools
- Managing Pages and Menus
- Customizing Headers, Footers, and Backgrounds
- **Adding Functionality with Wix Apps**
- Overview of Wix App Market
- Installing and Managing Apps
- Popular Apps for Different Website Needs (e.g., forms, booking systems, online stores)
Module 5: Enhancing Your Website
- **SEO Basics**
- Introduction to SEO
- Using Wix SEO Tools
- Optimizing Page Titles, Descriptions, and URLs
- **Mobile Optimization**
- Ensuring Mobile Responsiveness
- Customizing Mobile View
- **Blogging with Wix**
- Setting Up a Blog
- Creating and Managing Blog Posts
- Using Blogging Tools and Widgets
Module 6: E-commerce with Wix
- **Setting Up an Online Store**
- Choosing the Right Store Template
- Adding Products and Descriptions
- Managing Inventory and Orders
- **Payment and Shipping**
- Setting Up Payment Gateways
- Configuring Shipping Options
- Managing Taxes and Legal Requirements
Module 7: Managing and Maintaining Your Website
- **Site Analytics and Performance**
- Using Wix Analytics
- Integrating Google Analytics
- Monitoring Site Performance
- **Website Maintenance**
- Updating Content Regularly
- Backing Up Your Site
- Handling Technical Issues
Module 8: Launching and Promoting Your Website
- **Preparing for Launch**
- Final Checklist Before Going Live
- Publishing Your Website
- **Promoting Your Website**
- Basic Digital Marketing Strategies
- Using Social Media to Drive Traffic
- Email Marketing Basics
- **Continuous Improvement**
- Collecting and Analyzing User Feedback
- Making Data-Driven Improvements
- Staying Updated with Wix Features and Trends
Module 9: Advanced Features and Customizations
- **Wix Code (Velo) Basics**
- Introduction to Velo by Wix
- Adding Custom Code
- Creating Dynamic Pages
- **Integrating Third-Party Tools**
- Connecting CRM Systems
- Integrating with Marketing Tools
- Using API Integrations
Module 10: Capstone Project
- **Developing Your Own Website**
- Planning and Designing a Comprehensive Website
- Implementing Learned Techniques
- Presenting Your Website for Review and Feedback
Additional Resources
- **Supplementary Reading and Tutorials**
- **Access to Wix Community and Support**
- **Continuous Learning Opportunities and Webinars**
This course outline ensures participants will gain comprehensive knowledge and practical skills to create, manage, and enhance their own websites using Wix, catering to various needs from personal blogs to professional e-commerce sites.
Video and YouTube Video Creation
Video Creation Course Outline
Module 1: Introduction to Video Creation
- **Overview of Video Creation**
- Importance of Video in Digital Marketing
- Different Types of Videos (Explainer, Vlogs, Tutorials, etc.)
- Key Trends in Video Content
- **Understanding the Video Production Process**
- Pre-Production
- Production
- Post-Production
Module 2: Planning and Scripting
- **Defining Your Video’s Purpose and Audience**
- Setting Goals and Objectives
- Identifying Target Audience
- **Storyboarding and Scripting**
- Creating a Storyboard
- Writing an Effective Script
- Tips for Engaging Content
Module 3: Pre-Production Essentials
- **Planning Your Shoot**
- Location Scouting and Set Design
- Organizing Equipment and Crew
- Scheduling and Planning
- **Equipment and Tools**
- Cameras and Lenses
- Lighting Equipment
- Audio Equipment
- Software and Tools for Video Creation
Module 4: Production Techniques
- **Filming Basics**
- Camera Settings and Techniques
- Framing and Composition
- Lighting Setup and Techniques
- **Sound and Audio Recording**
- Microphone Types and Uses
- Techniques for Clear Audio
- Managing Background Noise
Module 5: Post-Production
- **Introduction to Video Editing**
- Overview of Popular Editing Software (Adobe Premiere, Final Cut Pro, DaVinci Resolve)
- Basic Editing Techniques
- Importing and Organizing Footage
- **Editing Workflow**
- Cutting and Trimming Clips
- Adding Transitions and Effects
- Color Correction and Grading
- Working with Audio (Syncing, Editing, Mixing)
- **Adding Graphics and Animations**
- Creating Titles and Lower Thirds
- Using Motion Graphics
- Incorporating Special Effects
Module 6: Finalizing and Exporting Videos
- **Reviewing and Refining**
- Conducting Quality Checks
- Gathering Feedback
- Making Final Edits
- **Exporting and Encoding**
- Export Settings for Different Platforms
- Understanding Codecs and Formats
- Optimizing Video Quality
Module 7: Distributing and Promoting Videos
- **Uploading to Platforms**
- YouTube, Vimeo, and Other Video Hosting Sites
- Social Media Platforms (Facebook, Instagram, LinkedIn, etc.)
- **Video SEO**
- Optimizing Titles, Descriptions, and Tags
- Creating Engaging Thumbnails
- Using Analytics to Improve Performance
- **Promotion Strategies**
- Social Media Marketing
- Email Marketing
- Collaborations and Influencer Marketing
Module 8: Advanced Techniques and Specializations
- **Advanced Filming Techniques**
- Using Drones for Aerial Shots
- Multi-Camera Setups
- Green Screen and Chroma Keying
- **Advanced Editing Techniques**
- Multicam Editing
- Advanced Effects and Compositing
- 3D Animation and Virtual Reality
- **Live Streaming**
- Planning a Live Stream
- Equipment and Software for Live Streaming
- Engaging Your Live Audience
Module 9: Practical Application and Projects
- **Hands-On Projects**
- Individual Video Projects
- Group Video Projects
- Real-World Case Studies
- **Portfolio Development**
- Building a Video Portfolio
- Showcasing Your Work
Module 10: Capstone Project
- **Developing a Comprehensive Video Project**
- Conceptualizing and Planning
- Executing the Project
- Presenting the Final Video
Additional Resources
- **Supplementary Reading and Tutorials**
- **Access to Online Communities and Support Groups**
- **Continuous Learning Opportunities and Webinars**
This course outline covers the essential skills and knowledge required for video creation, from planning and production to post-production and promotion, ensuring participants are well-equipped to produce high-quality videos for various purposes.
Microsoft Word Course - Beginner, Intermediate & Advance Level
Microsoft Word Course Outline
Module 1: Introduction to Microsoft Word
- **Overview of Microsoft Word**
- History and Evolution
- Key Features and Benefits
- Understanding the Interface
- **Getting Started**
- Creating, Opening, and Saving Documents
- Navigating the Ribbon and Toolbars
- Using Templates
Module 2: Basic Document Creation
- **Working with Text**
- Typing, Selecting, and Editing Text
- Basic Formatting (Font, Size, Color, Style)
- Using the Clipboard (Cut, Copy, Paste)
- **Paragraph Formatting**
- Alignment and Indentation
- Line Spacing and Paragraph Spacing
- Bullets and Numbering
Module 3: Intermediate Features
- **Page Layout and Design**
- Page Setup (Margins, Orientation, Size)
- Using Headers and Footers
- Working with Columns
- **Styles and Themes**
- Applying and Modifying Styles
- Using Themes for Consistent Design
- Creating and Managing Style Sets
- **Tables and Charts**
- Inserting and Formatting Tables
- Using Table Styles
- Creating and Modifying Charts
Module 4: Advanced Document Formatting
- **Working with Graphics**
- Inserting and Formatting Images
- Using Shapes and SmartArt
- Positioning and Wrapping Text Around Graphics
- **Advanced Page Layout**
- Using Sections and Section Breaks
- Creating and Formatting Columns
- Adding Watermarks, Backgrounds, and Borders
Module 5: Reviewing and Collaborating
- **Proofing and Reviewing**
- Spell Check and Grammar Check
- Using the Thesaurus and Word Count
- Track Changes and Comments
- **Collaboration Tools**
- Sharing Documents
- Co-Authoring and Real-Time Collaboration
- Using OneDrive and SharePoint
Module 6: Working with Long Documents
- **Managing Long Documents**
- Using Outline View
- Creating a Table of Contents
- Adding Indexes and Bibliographies
- **References and Citations**
- Inserting Footnotes and Endnotes
- Managing Sources and Citations
- Creating Bibliographies
Module 7: Customization and Efficiency
- **Customizing Word**
- Personalizing the Ribbon and Quick Access Toolbar
- Creating and Using Macros
- Customizing Keyboard Shortcuts
- **Templates and Forms**
- Creating and Using Templates
- Designing Forms with Fields and Controls
- Protecting and Distributing Forms
Module 8: Finalizing and Printing Documents
- **Finalizing Documents**
- Reviewing Document Properties
- Inspecting Documents for Issues
- Using the Document Inspector
- **Printing and Exporting**
- Print Setup and Options
- Exporting to PDF and Other Formats
- Using Mail Merge for Bulk Mailing
Module 9: Special Topics
- **Advanced Features**
- Working with Linked and Embedded Objects
- Creating and Using Bookmarks and Hyperlinks
- Integrating with Other Office Applications
- **Accessibility**
- Making Documents Accessible
- Using Accessibility Checker
- Best Practices for Accessible Documents
Module 10: Capstone Project
- **Comprehensive Document Creation**
- Planning and Designing a Complex Document
- Applying Advanced Formatting and Features
- Reviewing and Finalizing the Document
Additional Resources
- **Supplementary Reading and Tutorials**
- **Access to Online Communities and Support Groups**
- **Continuous Learning Opportunities and Webinars**
This course outline ensures participants will gain a thorough understanding of Microsoft Word, from basic document creation to advanced features and customization, enabling them to efficiently create, edit, and manage professional documents.
Microsoft Excel - Beginner, Intermediate & Advance Level
Microsoft Excel Course Outline
Module 1: Introduction to Microsoft Excel
- **Overview of Microsoft Excel**
- History and Evolution
- Key Features and Benefits
- Understanding the Interface
- **Getting Started**
- Creating, Opening, and Saving Workbooks
- Navigating the Ribbon and Toolbars
- Using Templates
Module 2: Basic Spreadsheet Skills
- **Working with Cells and Ranges**
- Entering and Editing Data
- Selecting and Navigating Cells
- Using the Clipboard (Cut, Copy, Paste)
- **Basic Formatting**
- Formatting Cells (Font, Size, Color, Alignment)
- Number Formats (Currency, Percentage, Date, etc.)
- Using Cell Styles and Themes
Module 3: Working with Formulas and Functions
- **Basic Formulas**
- Understanding Formula Syntax
- Using Arithmetic Operators
- Basic Formulas for Addition, Subtraction, Multiplication, and Division
- **Using Functions**
- Introduction to Functions
- Commonly Used Functions (SUM, AVERAGE, MIN, MAX)
- Using the Function Library
Module 4: Data Management and Analysis
- **Working with Tables**
- Creating and Formatting Tables
- Sorting and Filtering Data
- Using Table Styles
- **Advanced Functions**
- Text Functions (CONCATENATE, LEFT, RIGHT, MID)
- Date and Time Functions (TODAY, NOW, DATE, TIME)
- Logical Functions (IF, AND, OR, NOT)
Module 5: Data Visualization
- **Creating Charts and Graphs**
- Types of Charts (Column, Line, Pie, Bar, etc.)
- Creating and Formatting Charts
- Customizing Chart Elements (Titles, Labels, Legends)
- **Conditional Formatting**
- Applying Conditional Formatting Rules
- Using Data Bars, Color Scales, and Icon Sets
- Creating Custom Conditional Formatting Rules
Module 6: Advanced Data Analysis Tools
- **PivotTables**
- Creating and Modifying PivotTables
- Grouping and Summarizing Data
- Using PivotTable Fields and Filters
- **PivotCharts**
- Creating PivotCharts from PivotTables
- Customizing PivotCharts
- Analyzing Data with PivotCharts
Module 7: Data Validation and Protection
- **Data Validation**
- Setting Data Validation Rules
- Creating Drop-Down Lists
- Using Data Validation for Error Prevention
- **Protecting Data**
- Locking and Unlocking Cells
- Protecting Worksheets and Workbooks
- Using Password Protection
Module 8: Advanced Excel Features
- **Advanced Formulas and Functions**
- Lookup and Reference Functions (VLOOKUP, HLOOKUP, MATCH, INDEX)
- Array Formulas
- Financial Functions (PMT, FV, NPV, IRR)
- **Macros and Automation**
- Introduction to Macros
- Recording and Running Macros
- Basic VBA (Visual Basic for Applications) Concepts
Module 9: Integration and Collaboration
- **Integrating Excel with Other Applications**
- Importing and Exporting Data
- Linking and Embedding Excel Data in Word and PowerPoint
- Using Excel with Outlook
- **Collaboration Tools**
- Sharing Workbooks
- Co-Authoring in Real-Time
- Using OneDrive and SharePoint for Collaboration
Module 10: Finalizing and Printing Workbooks
- **Reviewing and Finalizing Workbooks**
- Using Spell Check and Thesaurus
- Reviewing Workbook Properties
- Using the Document Inspector
- **Printing and Exporting**
- Print Setup and Options
- Page Layout and Print Areas
- Exporting to PDF and Other Formats
Module 11: Special Topics and Advanced Techniques
- **Power Query and Power Pivot**
- Introduction to Power Query for Data Import and Transformation
- Using Power Pivot for Data Modeling
- Advanced Data Analysis with Power Query and Power Pivot
- **Advanced Data Visualization**
- Creating Dashboards
- Using Sparklines
- Advanced Charting Techniques
Module 12: Capstone Project
- **Comprehensive Spreadsheet Project**
- Planning and Designing a Complex Workbook
- Applying Advanced Data Analysis and Visualization Techniques
- Reviewing and Finalizing the Workbook
Additional Resources
- **Supplementary Reading and Tutorials**
- **Access to Online Communities and Support Groups**
- **Continuous Learning Opportunities and Webinars**
This course outline provides a comprehensive framework for learning Microsoft Excel, from basic spreadsheet skills to advanced data analysis and visualization, ensuring participants are well-equipped to use Excel effectively in a variety of professional settings.